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Are trade shows the most old-fashioned of B2B PR activities?

This post was first published by Will Gardiner on the CCgroup PR blog.

Cloud world

Picture via @CloudWSeries

 

This week, I headed down to the co-located Cloud World Forum, Big Data World Congress and Enterprise Apps World to meet up with clients, journalists, analysts and industry contacts. In mentioning that I was going to a non-CCgroup PR friend of mine, the response was a surprised (and surprising) “aren’t trade shows dying now?”

Time didn’t permit a lengthy debate at the time, but I shall take the opportunity now!

In my view, trade shows are still highly relevant to B2B PR & Marketing. Tried and tested should not be mistaken for old-fashioned…Read more

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