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BizWireTV: What’s the Value for Brands?

This post was first published by Meredith L. Eaton on March Communications’ blog M+PR Nonsense.

bizwireTV

Business Wire’s new Web video news show, BizWireTV, launched just a few weeks ago and already has a dozen or so programs available online. But, with programming selected from the news distribution site’s top trafficked and socialized press releases each week, is it really any surprise that big brand names like Google, Sprint, Toyota and Intel are the ones constantly featured?

In my recent LinkedIn Pulse piece, BizWireTV – Air Time Worth Striving For?, I examine this issue further, asking if BizWireTV programming will become highly sought after air time, and if it’s even worth it; or, if it’s ultimately a self-serving move for Business Wire to become more of a multimedia content brand.

Take a read and let us know what you think in the comments!

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