Do you know the facebook group „I work in PR and my family and friends have no idea what I do?” That seems to be the faith of most of PR people and trying to explain what it actually is what we do in a few short sentences is a real challenge. The Public Relations Society of America even did a campaign last year and came up with:
“Public relations is a strategic communication process that builds mutually beneficial relations between organizations and their publics.”
Hmmmm — says everything and nothing?
Last month PR newswire tried again with a crowd initiative asking its followers on Twitter and Facebook to complete the sentence “PR is…”
Here are some results the newswire presents in an infograpic: