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GlobalCom’s market barometer: Thailand

Read in today’s series of GlobalCom’s maket barometer why entrepreneurs in Thailand should invest in solar energy. We talked to Brian Griffin of GlobalCom partner VERO Public Relations about recent trends in his market.*

1. Which industries/markets are booming at the moment in Thailand?

One sector that we think is interesting is solar energy. Thailand is Southeast Asia’s second largest economy. Within the next five to six years Thailand could become one of the world’s leading lights in solar power when the cost of producing this renewable energy source is either the same as buying electricity from a fossil fuel fired plant… or even cheaper.

2. What makes Thailand currently so interesting for this industry?

The Thai government’s progressive energy policies have spawned a major solar power industry, as Thai investors and entrepreneurs see the value of the long-term investment in photovoltaic (PV) cell systems which draw on the natural energy of the sun, a completely free and eternal resource.

3. Why should companies from these industries start doing Public Relations in Thailand?

Given the size and scope of the investment in Thailand in solar farm development, solar companies need to deliver messages about why investors should chose their products and their expertise when developing solar farms.  There are many project opportunities for international solar companies in Thailand—but they need to make their brand and their point of view known.  Because solar farm development is new and because many of the investors are entrepreneurs without prior solar experience, it is up to solar companies to deliver messages to the media and public to help create better understanding about the investment potential and environmental benefits of solar.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.

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