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Native advertising – don’t be naive

This post was first published by Emma Catchpole on the CCgroup blog 

Native-advertising-249x300In a nutshell, native advertising is a method of advertising which provides promotional content within the context (design, tone or simply platform norms) of the user’s experience. Its advantage is that it feels less intrusive than typical advertising, does not interrupt the user experience and can increase response rates. Read more

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