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Social Media in B2B PR – hyped, essential or somewhere in between?

This post was first published by William Gardiner on the CCgroup blog 

social-media-300x200If you have been firmly ensconced under a rock recently, you might have missed the announcement that David Moyes was sacked as Manchester United’s manager. And the fact that this announcement was first made over Twitter. Just when you think the media world has come round to the fact that Twitter is simply another channel, the hype over the “novelty” of Twitter starts again. If the announcement had been made via newswires, televised press conferences or even an exclusive journalist interview, would it have garnered the same attention? Read more

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