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The mountain and Mohamed or today: the event and the journalist at his desk

More and more editors complain about wanting to attend trade fairs or events but not being able to leave their desks due to understaffed offices and limited travel budgets.

This trend we experience in Germany is confirmed also by our colleagues in many other countries.

Of course we always tried to inform the media by sending out previews, trend reports after the event or surveys conducted at the trade fair. Since last year we also offer digital press rooms for very popular events and fairs. This way, in addition to digital press kits, company background and product information, journalists can find fresh content such as, quotes, comments, images and video material every day of the event.

Journalists who can not attend an event can use this online source to report about the event with material which has not been used for press releases but has been added live from the event.

Since March 2010 the German GlobalCom PR Network digital press room has moved to a new domain http://presse.gcpr.de/. The first client reference presenting „SANYO at Musikmesse Frankfurt“ the world’s largest Music industry trade fair shows the new look and feel.

Wibke Sonderkamp

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