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The Toxic Truth Behind Conventional Products

By Leslie Billera, VP Marketing, Jennifer Connelly Public Relations

An average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones.

Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can have a major impact on our health.

“Unacceptable Levels” is a new, award-winning documentary that explains how these 200-plus synthetic chemicals have staked a claim in our bodies, and what we can do about it. Upcoming screenings include Stamford and Westport, Connecticut (June 12th/13th) and Washington DC, June 20th.

To see the full calendar for this important film’s summer screenings, check out: http://www.unacceptablelevels.com/screenings/.

People, Planet & Profit: Communicating the Benefits of the Triple Bottom Line

The Centers for Disease Control and Prevention (CDC) has said that we come into contact with over 50,000 chemicals on a daily basis, according to JCPR client Paul Dell’Aquila, MD FACP, head of the Preventative and Restorative Center of New Jersey (PRCNJ). His NJ-based wellness center offers toxicity evaluation to help patients assess their personal chemical tally, then use the results to create custom detox programs that improve both health and energy.

JCPR’s health and wellness practice group was developed to ensure that companies like PRCNJ and others who are committed to the triple bottom line of people, planet and profit get their message across to both businesses and consumers.

Top-Down Change

Yes, consumers can “vote with their dollars” when it comes to making smart buying choices. But organic food, clothing and products typically come with a higher price tag.

It’s up to manufacturers, corporations, researchers, legislators and government officials to join together to incorporate best practices at the top that will trickle down to positive changes at the broader consumer level. JCPR client Global Corporate Challenge, for example, enlists corporate leadership to activate employees at all fitness levels to engage in a healthier lifestyle through friendly, global competition.

Communicating the impact of health and wellness-oriented products and services – and their successes and struggles – is part of the journey to a cleaner, greener and healthier world. And JCPR is thrilled to be participating in the journey.

Check out the ‘Unacceptable Levels’ trailer and let us know what you think: what are you doing to keep chemicals out of your life – and the lives of your family?

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