This Week In Content

This week, we highlight the five tips you should implement in your content marketing strategy, how B2B content marketing will help companies in the future and what content marketing mistakes to avoid when targeting an audience, from U.S.-based agency JCPR.

5 Content Marketing Strategies You Need to Implement Now


With the growing use of social media and web content, brands need to integrate content marketing to their everyday activities to build a strong presence.

Here are 5 topline tips for improving your content marketing strategy:

1. Make the Customer the Hero

2. Mobilize Your Entire Company

3. Stick to Your Business Goals

4. Create a Content Engine

5. Take Intelligent Risks

Read the full article to delve deeper into each tip.

What the Future Hold for B2B Content Marketing: Experts Look Ahead


Experts believe that content marketers can improve how they work with other teams across their organizations by forging closer alliances with sales, telling a consistent story about the company, and focusing more on influencer marketing.

Learn more about what the experts predict for the future of B2B content marketing.

How Your Quest for Perfection is Killing Your Content Marketing


Focusing too much on the mistakes you might make when connecting with your target audience is one surefire way to inertia – or worse.

Read the full article to learn more about how to balance your need for perfection with consistent, high-quality marketing outreach.



Apps, Email and Search are Among Top Mobile Priorities for Businesses: Report


When researcher asked businesses which mobile channels they plan on using during the next 12 months, 55% of people said mobile applications.  With the increase of mobile apps as effective business tools, more companies are learning how to use them to build client relationships.

Learn more here. 

Maximizing the Potential of Your LinkedIn Profile


LinkedIn has grown dramatically within the past year. Cheryl Joost, Social Media Manager at JCPR, breaks down how to make your LinkedIn profile more effective when trying to build and maintain professional relationships.

Read the full post  and learn how to improve your LinkedIn profile.


Follow @JCPR on Twitter for more communications tips, tools and insights!

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