Was Cyber Monday 2010 A Success?

Last year, I wrote about the security risks that come along with shopping online on Cyber Monday, but that didn’t seem to stop people from adding items to their shopping cart in 2010.

Early estimates indicate overall sales gains of about 20% from last year– consumers also ended up doing a lot of online shopping on Thanksgiving day and Black Friday. According to comScore Inc., for those two days combined, online shoppers spent about $1.1 billion– up more than 15% from $913 million in 2009.

This year, there were a number of great Cyber Monday discounts that attracted consumers, such as 60% coupons on several sites as well as free shipping offers. Another interesting 2010 trend to note is that many shoppers took their smartphones into stores to compare products and check prices online. Reports are showing that more than 5% of all traffic to retailers’ websites was coming from mobile devices.

I typically don’t do that much online shopping, because I enjoy the experience of going to the stores for my holiday purchases, but I can certainly see the appeal of Cyber Monday deals. Although I didn’t wake up at 4 a.m. on Black Friday, I was brave enough to enter a few stores that day, including Target, and actually found the experience to be like any other shopping outing.

The stores were not as crazy as I anticipated, which led me to think that less people participated in Black Friday. After seeing these stats, it’s clear that shoppers (including the fabulous lady from the Target commercial above) were both in the stores and online. Were you able to snag any Cyber Monday or Black Friday deals this year?

This post was first published by Danielle Sherman on March Communications’ blog, PR Nonsense, and may be viewed here.

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